Pietro is a serial entrepreneur focused to create new businesses in the field of innovation and digital crossmedia. About the companies and business he started during his long career: Machiavelli Music, Music Architecture Ltd, Jolnoir, Mordente, Westland, Music Rights Investment Fund, Machiavelli Records, MusicInSync, Onetrackaday, Renaissance Sound Technologies, CAM, Case Interactive, WeDealMagic, AssociazioneMusicProvider, Morning Boost LLP. He's also Member of the Board of FEM (Italian Federation of Music Publisher)
He started working in the music business in the 1986 and in 1989 he created his first company - Machiavelli Music - today an internationally renowned company focused on b2b music licensing and music publishing, serving prestigious international companies and brands like Armani, Bolton Group, Electronic Arts, Chrysler, Gucci, Fendi, Fox International Channels, Valentino, Discovery, Sky, Juventus, Ermenegildo Zegna, Tod's, Hogan, Fay, Nh Hotels, Baglioni Hotels...
Passion driven about digital innovation, his companies ranges from digital music publishing (Machiavelli Music), to immersive audio (with Renaissance Sound Technologies first ever Dolby Surround sound effects collection), from interactive media with Case Interactive, to fund and investment activity with Music Rights Investment Fund, from cross-media production as President of CAM (with over 500 employees and an aggregate turnover of 200m Euro), to incubators like the accelerator Morning Boost, based in London Tech City and awarded in 2013 of the prestigious UK Trade & Investment Tech City Award.
He's also founder President of AMP, Associazione Music Provider, with formal relationships with Italian Copyright Collecting Society (SIAE) and the Italian Phonographic Collecting Society (SCF), as well as member of IAEL (International Association of Entertainment Lawyers).
He holds seminars (Università Cattolica Milano, Università di Torino, WIPO, Midem, NAB) about music trends and music copyright evolution from creative, bureaucratical and technical perspectives.
Specialties: Music publishing, music rights consulting, music rights clearance and licensing for the b2b world, copyright society consulting for music rights, creative music consulting, music rights brokerage and negotiation, music architecture - sonic branding - instore music projects specialist, production music libraries and sound effects libraries producer, digital label.